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Making Your Message Memorable: Video Storytelling as a Strategy

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Date Published

January 10, 2017


Georgia Society of Association Executives


Storytelling, Technology


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In 2015, eMarketer reported that average time spent on digital video consumption passed time spent on social networks. And the pace of growth continues to rise, with more video content created every 30 days than in the last 30 years of broadcast television. It is time for your association to have a video strategy … or risk being left behind.

But with such competition for attention, your association’s video needs to stand out and communicate your message in engaging ways. In this webinar, we’ll look at key broadcast journalism tactics and success stories from a variety of associations to give you the knowledge to craft a video strategy that is right for your organization, mission and budget. You’ll leave understanding key elements of planning, production, editing, and delivery to maximize your success.

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Greg Melia, CAE

Greg Melia, CAE is Vice President, Program Development for ITN Productions US Industry News. ITN Productions is the creative... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Making Your Message Memorable: Video Storytelling as a Strategy - Video
Making Your Message Memorable: Video Storytelling as a Strategy - Paper
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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